Enterprise social media usage policies have only been introduced by 54% of organizations according to a recent social media research study conducted by Osterman Research.
Social media use in the workplace has grown significantly in recent years, both personal use of social media sites as well as the use of the platforms for business purposes. However, just over half of enterprises have implemented policies that limit or restrict use of the websites.
Enterprises face a choice. Allow the use of the sites and accept that a considerable amount of each employee’s day will be devoted to personal social media site use, or place controls to limit use. These can be restrictions on the times that the sites can be accessed, the amount of time each employee is “allowed” to take as Facetime, or the actions that can be performed on social media sites.
There are good reasons for not introducing social media usage policies. Some employers believe social media site use can improve collaboration between employees and departments. Some employers believe social media use can help improve corporate culture and even lead to faster decision making capabilities.
However, some studies suggest that employers lose more than an hour each day per employee to social media networks. If that figure is multiplied by the 500 or more employees in an organization, it represents a considerable productivity loss.
Many employers do not mind a little time on social media sites each day, provided that usage is kept within reasonable limits. An employee cannot be expected to work productively for a full 8 hours a day, so allowing some social media time can help employees recharge before they get back to working at full speed. If an employee takes 5 minutes every hour to check their Facebook feed, it could actually help to increase the work that they perform each day.
Social Media Usage Policies Can Help Employers Manage Security Risk
Use of social media platforms is not only about time not spent working. There is a security risk associated with the use of social media networks. That security risk is considerable and the risk is growing. The Osterman Research study revealed the risk of malware delivery via social media networks is considerable. 18% of respondents said that they had had malware installed as a result of social media site use. 25% said they had experienced a malware attack where they could not determine the origin. Some of those incidents may have also resulted from social media site use.
Social media site use may have benefits, but it is important for enterprises to manage the risks. To do that, social media usage policies are likely to be required along with technological controls to help enforce those policies.
Osterman Research suggested a three step approach should be taken. Before enterprises implement social media usage policies it is important to find out why social media platforms are being used and how often they are being accessed. An audit should be conducted to determine the extent to which sites are accessed, the tools that are being used by employees, the time spent on the sites, and the activities that take place.
This will allow organizations to determine the benefits they get from social media site use and weigh these up against the risks. Appropriate social media usage policies can then be developed.
Employees will need to be trained on appropriate social media usage. Employers have the right to monitor Internet activity at work. The use of Facebook, Twitter, LinkedIn and other social platforms is therefore not private. Employers should explain that they have the right to monitor social media usage at work and take action against individuals who violate social media usage policies.
Osterman suggests that technologies should be implemented to control social media usage to help mitigate the risk of malware downloads and other social media threats.
Controlling Social Media Usage at Work
WebTitan Gateway – and WebTitan Cloud for WiFi – can help in this regard. Both web filtering solutions can help organizations control the use of social media sites at work and both solutions can be used to enforce social media usage policies. Controls can be placed on when social media sites can be accessed: Outside working hours or during lunch hours for example. Controls can also be set by user group. The marketing department will require a different set of rules to the billing department for example.
Controls can also be implemented to manage risk from malware. The downloading of risky files can be blocked: .exe, .scr, .zip, or .bat for example. Links to malicious websites are often uploaded to social media networks. WebTitan can be configured to prevent those sites from being accessed. WebTitan also allows Internet usage to be carefully monitored.
Many organizations prefer to take a reactive approach to social media use at work, and only introduce controls when there has been a malware attack, a breach of confidentiality, or when site usage has reached unacceptable levels. Taking a more proactive approach can prevent problems before they occur.