There are many reasons why businesses should implement a WiFi filtering solution, but one of the most important aspects of WiFi filtering is protecting your brand.
The Importance of Brand Protection
It takes a lot of hard work to create a strong brand that customers trust, but trust can easily be lost if a company’s reputation is damaged. If that happens, rebuilding the reputation of your company can be a major challenge.
Brand reputation can be damaged in many ways and it is even easier now thanks to the Internet and the popularity of social media sites. Bad feedback about a company can spread like wildfire and negative reviews are wont to go viral.
Smart business owners are proactive and take steps to protect their digital image. They are quick to detect and enforce online copyright infringements and other forms of brand abuse. They monitor social media websites and online forums to discover what people are saying about their company and how customers feel about their products and services. They also actively manage their online reputation and take steps to reinforce their brand image at every opportunity.
Cyberattacks Can Seriously Damage a Company’s Reputation
One aspect of brand protection that should not be underestimated is cybersecurity. There are few things that can have such a devastating impact on the reputation of a company as a cyberattack and data breach. A company that fails to secure its POS systems, websites, and network and experiences a breach that results in the theft of sensitive customer data can see their reputation seriously tarnished. When that happens, customers can be driven to competitors.
How likely are customers to abandon a previously trusted brand following a data breach? A lot more than you may think! In late 2017, the specialist insurance services provider Beazley conducted a survey to find out more about the impact of a data breach on customer behavior. The survey was conducted on 10,000 consumers and 70% said that if a company experienced a data breach that exposed their sensitive information they would no longer do business with the brand.
WiFi Filtering and Protecting Your Brand
The use of Wi-Fi filtering for protecting your brand may not be the first thing that comes to mind when you think about brand protection, but it should be part of your brand protection strategy if you offer WiFi access to your customers or provide your employees with wireless Internet access.
It is essential for businesses to take steps to ensure their customers are protected and are not exposed to malware or phishing websites. If a customer experiences a malware infection or phishing attack on your WiFi network the fallout could be considerable. If your employees download malware, they could give hackers access to your network, POS system, and sensitive customer data. If you offer free Wi-Fi to your customers, you need to make sure your Wi-Fi network is secured and that you protect your customers from malicious website content.
One of the most important aspects of WiFi filtering for protecting your brand is preventing your WiFi access points from being used for illegal activities. Internet Service Providers can shut down Internet access over illegal activities that take place over the Internet. That will not only mean loss of WiFi for customers but could see Internet access lost for the whole company. Your company could also face legal action and fines.
If WiFi users can access pornography and other unacceptable content, a brand can be seriously tarnished. Imagine a parent discovers their child has seen pornography via your WiFi network – The failure to prevent such actions could be extremely damaging. WiFi filters allow businesses to carefully control the content that can be accessed on their network and prevents customers from viewing harmful web content.
WebTitan Cloud for WiFi – The Easy Way to Secure Your WiFi Access Points
Implementing a WiFi filter to protect your brand and provide safe and secure Internet access for your employees and customers is a quick and easy process with WebTitan Cloud for WiFi.
WebTitan Cloud for WiFi is a powerful, yet easy to use web filtering solution for WiFi hotspots that requires no hardware purchases or software downloads. WebTitan Cloud for WiFi can be implemented and configured in just a few minutes. No technical skill required.
WebTitan Cloud for WiFi is highly scalable and can protect any number of access points, no matter where they are located. If you have business premises in multiple locations, or in different countries, WebTitan Cloud for WiFi will protect all of your access points via an intuitive web-based user interface.
WebTitan Cloud for WiFi protects against online threats, allows businesses to carefully control the types of content that WiFi users can access, allows businesses to control bandwidth use, and gives them full visibility into network usage.
If you have yet to implement a WiFi filter on your hotspots, give TitanHQ a call today for details of pricing, to book a product demonstration, and register for a free trial.